Tomorrow morning I have been invited to give a talk to the South and South East Equity branch on ‘Effective Social Media Use‘. As a freelance classical session singer, I use all available tools to maintain and promote myself publicly as a competent and available performer. Managing information about myself and distributing it to (potential) employers and audiences online is now an essential part of the work that any freelance performer does. You can read about my work in this area here.
This talk is designed to show what online platforms for self promotion are available and suggest ideas about optimising their use. Though my experience is that of a singer, I hope that it will be of interest and use to all performing artists, whose own experiences I look forward to hearing and sharing at the Young Vic Theatre, tomorrow 21 November at 11am.
Part of my work as a freelance performing artist is trying to find the work that I do. This involves self-promotion, which can be complicated and time-consuming task. These days it’s made a bit easier with the internet, not least as there are a number of free tools and platforms that one can use to maintain a professional profile.
I have been involved with generating media around the projects of which I am a part for a few years now and yesterday I co-presented a seminar in which I offered that experience to other artists. I was giving the Building Your Online Presence seminar as part of the company McCaldin Arts, for whom I have been Media and Communications Manager for the past three years.
My specific task was to help the group construct a basic website using a free, web-based site construction package and I also co-authored the latter part of the session on social media. We gave the four-hour seminar at the City Business Library next to the Guildhall to universally positive feedback.
Last night I was involved in a concert of the music of Benjamin Britten (in this his 100th anniversary year), singing as part of the BBC Singers. We had joined forces with the Romsey Choral Society, a Winchester-based ensemble whose director, Jamie W. Hall, is a member of the BBC Singers. In addition to a selection of choral works by Britten we also performed a new piece by Hall (to words by another mutual colleague, Reuben Thomas). The programme was given as part of the education wing of the Singers’ work and was introduced and conducted by Paul Brough.
This morning I participated in a course hosted by Morley College in South London as one of the BBC Singers. We were helping a class prepare for an April performance of Michael Tippett’s oratorio A Child Of Our Time in which they will be singing the spirituals that Tippett chose to interpolate into his ‘Passion’-structured work in place of chorales.
There was a really very large turn out for this event which followed a familiar format for workshops in which we performed the pieces and then joined the class to help in learning the music and the finer requirements of its performance.